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Special marketing problems of smaller-city retailing

  • Part II: Retailing Management
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Abstract

The purpose of this article is to review and assess the special marketing problems of smaller-city retailing. A better understanding of the problems peculiar to small-city retailing is prerequisite to the assessment of opportunities and formulation of strategies. The article traces the recent evolution of the retail trade structure in the small city. Distinctive characteristics of the nonmetropolitan market setting are discussed. The role of the small store, its relationship with new retail competitors, and other strategic issues and implications are considered.

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Author information

Authors and Affiliations

  1. Wright State University, Dayton, USA

    Peter S. Carusone

  2. California State College, Bakersfield

    Brenda J. Moscove

Authors
  1. Peter S. Carusone
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  2. Brenda J. Moscove
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Carusone, P.S., Moscove, B.J. Special marketing problems of smaller-city retailing. JAMS 13, 198–211 (1985). https://doi.org/10.1007/BF02729946

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  • DOI: https://doi.org/10.1007/BF02729946

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