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Retailing Management research and theory development: Surpluses and shortfalls

  • Part II: Retailing Management
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Abstract

This article contains a summary of retailing management research and theory development activity for the peroid 1974 through early 1984. The sources used for the survey were five leading marketing journals. Shortages and surpluses are identified and the authors suggest activity directions for the future.

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Authors and Affiliations

  1. Western Michigan University, Kalamazoo, USA

    Jay D. Lindquist

  2. Virginia Polytechnic Institute and State University, Virginia, USA

    A. Coskun Samli

Authors
  1. Jay D. Lindquist
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  2. A. Coskun Samli
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Lindquist, J.D., Coskun Samli, A. Retailing Management research and theory development: Surpluses and shortfalls. JAMS 13, 147–160 (1985). https://doi.org/10.1007/BF02729943

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  • DOI: https://doi.org/10.1007/BF02729943

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