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Distribution decisions for public services

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Abstract

A systematic approach formulating public sector distribution decisions is suggested. The approach starts with an audit to identify who is getting how much of a service. When the existing allocation pattern is known, then objectives are set which amend or perpetuate this pattern in accordance with the agency's preferred distribution model. A distribution strategy plan is developed which establishes what will be done to implement the objectives. The plan consists of the following four main sets of decisions: (1) the channel of distribution; (2) intensity of distribution; (3) selection of site locations; and (4) schedule of service delivery.

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References

  • Kotler, Philip 1982.Marketing for Nonprofit Organizations. Englewood Cliffs, New Jersey: Prentice-Hall, Inc., Second Edition.

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  • Lovelock, Christopher H. and Weinberg, Charles B. 1984.Marketing For Public and Nonprofit Managers. New York: John Wiley & Sons.

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  • Lucy, William H. and Mlandenka, Kenneth R. 1977.Equity and Urban Service Distribution. Washington, D.C.: Department of Housing and Urban Development, National Technical Information Service.

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Authors and Affiliations

  1. Texas Christian University, Texas, USA

    Charles W. Lamb

  2. Texas A&M University, College Station, USA

    John L. Crompton

Authors
  1. Charles W. Lamb
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  2. John L. Crompton
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Lamb, C.W., Crompton, J.L. Distribution decisions for public services. JAMS 13, 107–123 (1985). https://doi.org/10.1007/BF02729940

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  • DOI: https://doi.org/10.1007/BF02729940

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