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Hoarding behavior among consumers: Conceptualization and marketing implications

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In the western world, and in the United States in particular, there has been an abundance of food, materials and fuel over the past several decades. However, many futurists suggest this condition will soon change and a wide range of scarcities will result. Conditions in underdeveloped countries suggest one probable reaction to shortages in hoarding. In light of the predicted shortages this paper (1) develops definition and conceptualization of what constitutes hoarding, and (2) examines the influence hoarding activities have on channel decisions. An overriding purpose of the paper is to generate interest and research into the topic before conditions necessitate that concern.

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McKinnon, G., Smith, M.E. & Keith Hunt, H. Hoarding behavior among consumers: Conceptualization and marketing implications. JAMS 13, 340–351 (1985).

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