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How good is the overseas competition?: A survey of car dealers in America

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Abstract

This paper reports on a survey of car dealers in six states. Dealers were asked to rate cars “made in the U.S.A.” in comparison to imports from four overseas countries. The results suggest several potential areas for product improvement in U.S. models but also identified a number of areas where U.S. makes were judged as superior.

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Author notes

  1. Phillip Niffenegger Ph.D.

    Present address: Murray State University, Kentucky

Authors and Affiliations

    Authors
    1. Phillip Niffenegger Ph.D.
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    2. Jeremy Odlin B.S.B.A.
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    Niffenegger, P., Odlin, J. How good is the overseas competition?: A survey of car dealers in America. JAMS 11, 259–268 (1983). https://doi.org/10.1007/BF02725222

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    • DOI: https://doi.org/10.1007/BF02725222

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