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The influence of the amount and type of information on individuals’ perception of legal services

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Abstract

The study examines the impact of different amounts and types of infomation on individuals’ perception of attorneys. Utilizing the concept of perceived risk, an experiment was conducted to test various communication strategies. The results, in part, confirm the “word-of-mouth is best” strategy adhered to by many attorneys. The study also sheds light on the impact of legal service advertising on indivduals.

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  1. Bowling Green State University, Bowling Green, USA

    Kenneth E. Crocker Ph.D.

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Crocker, K.E. The influence of the amount and type of information on individuals’ perception of legal services. JAMS 14, 18–27 (1986). https://doi.org/10.1007/BF02721812

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