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Toward a general model of communication

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Short bibliography on General models and theories in communication

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Authors
  1. George Gerbner
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This comprehensive paper is an attempt to present a unified approach to the study of communication in the form of a general model. George Gerbner is assistant professor in the Institute of Communications Research, University of Illinois.

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Gerbner, G. Toward a general model of communication. ETR&D 4, 171–199 (1956). https://doi.org/10.1007/BF02717110

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