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Development of an audience-tailored film

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Summary

Since every motion picture is intended for a particular audience, every film is audience-tailored according to the perceptions of its designer. However, when a film is to be used in communication research, there are advantages in delineating the procedure employed in the development of the film.

An example was given of the development of a film intended to mediate a change in opinion. The procedure involved (1) the use of an opinion film-questionnaire, (2) multivariate analysis of the responses, and (3) the application of the statistical results to the design of the structure of the film. These three operations were discussed in terms of their implication to communication research.

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Authors and Affiliations

  1. University of California, Los Angeles

    Edward Levonian (assistant research psychologist)

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  1. Edward Levonian
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Levonian, E. Development of an audience-tailored film. ETR&D 8, 62–68 (1960). https://doi.org/10.1007/BF02713374

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  • DOI: https://doi.org/10.1007/BF02713374

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