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Prejudgments of educational television: A study of stereotypes

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Authors and Affiliations

  1. Michigan State University, Michigan, USA

    Hans H. Toch (assistant professor of psychology)

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  1. Hans H. Toch
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These data were gathered in a pilot project for a study of audience responses to educational television conducted by the Communications Research Center of Michigan State University for the Educational Television and Radio Center, Ann Arbor. The author is grateful to the director of this study, Malcolm S. MacLean, Jr., for invaluable assistance. Thanks are also due to Donald F. Kiel for supervising the content analysis of questionnaires.

The term “stereotype,” as first used by Walter Lippmann in his bookPublic Opinion (1922), refers to “pictures in the mind” which prejudge and predefine experiences.

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Toch, H.H. Prejudgments of educational television: A study of stereotypes. ETR&D 8, 50–61 (1960). https://doi.org/10.1007/BF02713373

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  • DOI: https://doi.org/10.1007/BF02713373

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