Conclusions
The following general conclusions may then be drawn:
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1.
Presenting factual information in diagrams, and even in pictorial charts, does not ensure that it will be understood and remembered any better than presenting it in tables of figures, altho greater interest may be created.
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2.
Special training is required to enable people to understand diagrams and make use of them properly.
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3.
The more complex and unfamiliar the information, the concepts, and ideas which it involves, the less likely are people to understand it, irrespective of the particular type of diagram used.
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4.
Certain sets of data, however, are shown best by certain types of diagram.
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5.
People usually understand diagrams better when they are accompanied by verbal explanation than when they are presented alone.
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6.
The best form of verbal explanation is given by a simple coherent logical argument. But readers require special training to enable them to utilize the graphical material effectively, that is to say, to recognize that it demonstrates the particular facts upon which the generalizations of the argument are based.
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References
Vernon, M. D. “Learning from Graphical Material.”British Journal of Psychology 36: 145–58; 1946.
Vernon, M. D. “The Visual Presentation of Factual Data.”British Journal of Educational Psychology 20: 174–85; 1950.
Vernon, M. D. “Learning and Understanding.”Quarterly Journal of Experimental Psychology 3: 19–23; 1951.
Vernon, M. D. “The Use and Value of Graphical Material in Presenting Quantitative Data.”Occupational Psychology 26: 22–34; 1952.
Vernon, M. D. “The Use and Value of Graphical Material with a Written Text.”Occupational Psychology 26: 96–100; 1952.
Additional information
The effective presentation of information by graphical methods is a problem of real concern to anyone attempting to communicate ideas. M.D. Vernon bas conducted, for a number of years, original research on the problem. In this article she summarizes her studies and draws some rather definite conclusions regarding comparative effectiveness of different graphical materials. Dr. Vernon is senior lecturer in Psychology at the University of Reading, England, and is well known for her research and writings in the area of visual perception.
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Vernon, M.D. Presenting information in diagrams. ETR&D 1, 147–158 (1953). https://doi.org/10.1007/BF02713252
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DOI: https://doi.org/10.1007/BF02713252