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Polls and public opinion

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Readings suggested by the author

  • Diamond, Edwin and Bates, Stephen.The Spot: The Rise of Political Advertising on Television. Cambridge, Mass.: MIT Press, 1984.

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  • Epstein, Laurily and Strom, Gerald. “Survey Research and Election Night Projections.”Public Opinion 7 (1984).

  • Jackson, John. “Election Night Reporting and Voter Turnout.”American Journal of Political Science 27 (1983).

  • Jamieson, Kathleen Hall.Packaging the Presidency: A History and Criticism of Presidential Campaign Adventising. New York: Oxford University Press, 1984.

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  • Lazarsfeld, Paul F. “The Obligation of the 1950 Pollster to the 1984 Historian.” In Patricia L. Kendall, ed.The Varied Sociology of Paul F. Lazarsfeld. New York: Columbia University Press, 1982.

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  • Lipset, Seymour Martin and Schneider, William.The Confidence Gap: Business, Labor and Government in the Public Mind. New York: Free Press, 1983.

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  • Tannenbaum, Percy H. and Kostrich, Leslie J.Turned-On TV/Turned-Off Voters. Beverly Hills, Calif.: Sage Publications, 1983.

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Authors
  1. Leo Bogart
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Additional information

Leo Bogart has directed public opinion polls for a variety of commercial and government organizations and has been president of both the American and world associations for public opinion research. His books include Press and Public, The Age of Television,and Premises for Propaganda.This article is adapted from the new introduction to Polls and the Awareness of Public Opinion,forthcoming from Transaction Books.

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Bogart, L. Polls and public opinion. Society 23, 16–25 (1985). https://doi.org/10.1007/BF02695863

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  • DOI: https://doi.org/10.1007/BF02695863

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