Readings suggested by the author
Hite, Robert E. and Bellizzi, Joseph A. “Consumers’ Attitudes toward Accountants, Lawyers, and Physicians with Respect to Advertising Professional Services.”Journal of Advertising Research (June/July 1986).
Lane, Marc J. “Dealing with the Consumerist Environment: The Optometrist’s Lawyer Looks at His Client’s Dilemma.”American Journal of Optometry and Physiological Optics (May 1982).
Miller, John A. and Waller, Robin. “Health Care Advertising: Consumer vs. Physician Attitudes.”Journal of Advertising (Fall 1979).
Vanier, D. and Sciglimpaglia, R. “Consumer Attitudes toward Advertising by Professionals: The Case of the Medical Profession.” In J.H. Leigh and C.R. Martin, Jr., eds.Current Issues and Research in Advertising. Ann Arbor: University of Michigan Graduate School of Business Administration, 1981.
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He directs longitudinal studies designed to test general models of deviant adaptations to stress. A past editor of the Journal of Health and Social Behavior,his recent publications include “Self-Rejection and the Explanation of Deviance,” “Escalation of Marijuana Use,” and “The Sociological Study of AIDS”; as well as Social Psychology of Self-Referent Behavior, Patterns of Juvenile Delinquency,and Psychosocial Stress.
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Kaplan, H.B. Redefining goals and images. Society 25, 17–20 (1988). https://doi.org/10.1007/BF02695620
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DOI: https://doi.org/10.1007/BF02695620