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Appeals and media use

  • Professional Ethics And Commercial Advertising
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Readings suggested by the authors

  • Johansson, J.K.; Merrill, L.M. and Watson, R. “Professionals and Advertising: A Case Study of Architects’ Attitudes.” In J.H. Leigh and C.R. Martin, Jr., eds.Current Issues and Research in Advertising. Ann Arbor: University of Michigan Graduate School of Business Administration, 1979.

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  • Milmo, S. “Ad Ban Off, Controversy Flares.”Business Marketing 69 (1984).

  • Vanier, D. and Sciglimpaglia, R. “Consumer Attitudes toward Advertising by Professionals: The Case of the Medical Profession.” In J.H. Leigh and C.R. Martin, Jr., eds.Current Issues and Research in Advertising. Ann Arbor: University of Michigan Graduate School of Business Administration, 1981.

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  • Williams, E. “Marketing Skills Critical to Health of Area Professionals.”Greensboro News and Record (June 1, 1987).

  • Wollenberg, S. “Hospital Selling Care Like Autos.”Greensboro News and Record (June 1, 1987).

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Author information

Authors and Affiliations

  1. the University of Montevallo, Alabama

    Jerri Hayes Bullard (assistant professor of sociology)

  2. the Department of Sociology, the University of North Carolina, Greensboro

    James K. Skipper (professor of sociology and head)

Authors
  1. Jerri Hayes Bullard
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  2. James K. Skipper
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Additional information

Her interests, in addition to professions and advertising, include work and occupations, social stratification, and evaluation research.

His primary research interests are medical sociology, deviant behavior, and popular culture—especially sports and music.

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Bullard, J.H., Skipper, J.K. Appeals and media use. Society 25, 7–11 (1988). https://doi.org/10.1007/BF02695618

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  • DOI: https://doi.org/10.1007/BF02695618

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