Interest and liking: Further sequential effects

Abstract

This study was designed to investigate subjects’ interest and liking preferences for stimuli varying in type and level of familiarity. Subjects were presented with stimulus material in the form of slides, and were asked to view the slides firstly without instruction, and then twice more in order to rate the material for interest and liking. Half the subjects were asked to rate liking before interest, and half rated interest before liking. Results showed that interest ratings were relatively unaffected by the rating sequence, whereas ratings of liking were affected: when ratings of likingpreceded interest ratings, familiar items were preferred to less familiar items, but when ratings of liking were madeafter interest ratings, ratings of liking for less familiar items were preferred to more familiar items.