Skip to main content

Interest and liking: Further sequential effects

Abstract

This study was designed to investigate subjects’ interest and liking preferences for stimuli varying in type and level of familiarity. Subjects were presented with stimulus material in the form of slides, and were asked to view the slides firstly without instruction, and then twice more in order to rate the material for interest and liking. Half the subjects were asked to rate liking before interest, and half rated interest before liking. Results showed that interest ratings were relatively unaffected by the rating sequence, whereas ratings of liking were affected: when ratings of likingpreceded interest ratings, familiar items were preferred to less familiar items, but when ratings of liking were madeafter interest ratings, ratings of liking for less familiar items were preferred to more familiar items.

This is a preview of subscription content, access via your institution.

References

  1. Berlyne, D.E. (1970). Novelty, complexity and hedonic value.Perception and Psychophysics, 8, 279–286.

    Article  Google Scholar 

  2. Berlyne, D.E. (1974).Studies in the new experimental aesthetics. Washington, D.C.: Hemisphere Publishing Corporation.

    Google Scholar 

  3. Kirkland, J. (1974a). A subject of interest: Aesthetic pleasure.Perceptual and Motor Skills, 39, 1306.

    Article  Google Scholar 

  4. Kirkland, J. (1974b). Interest and aesthetic pleasure: Support for the inverse-effect.Perceptual and Motor Skills, 39, 882.

    Article  PubMed  Google Scholar 

  5. Kirkland, J. (1975). Interest and aesthetic pleasure: Further evidence of a sequential effect.Perceptual and Motor Skills, 40, 562.

    Article  Google Scholar 

Download references

Author information

Affiliations

Authors

Additional information

This study forms part of the work of the Leicester Aesthetics Research Group. The work was supported by a grant from the Research Board, University of Leicester.

Rights and permissions

Reprints and Permissions

About this article

Cite this article

Berryman, J.C. Interest and liking: Further sequential effects. Current Psychology 3, 39–42 (1984). https://doi.org/10.1007/BF02686556

Download citation

Keywords

  • Sequential Effect
  • Stimulus Type
  • Rating Sequence
  • Rate Liking
  • Familiar Stimulus