Abstract
What must a college professor know and do in order to teach about the diverse and constantly changing publishing field? The author discusses some theoretical and practical ideas about teaching publishing, including (1) establishing an advisory board of industry leaders; (2) creating a comprehensive publishing curriculum that draws upon the academic resources of other departments and/or schools within a university; (3) recruiting, developing, and maintaining a faculty; (4) developing an effective internship and job placement program; (5) establishing and maintaining contacts with regional and national publishing trade associations; and (6) discussing the need for more scholarly studies on the eclectic international publishing industry.
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Albert N. Greco is director of academic affairs at the Gallatin Division of New York University, a member of the board of judges for the Neal Award of the Association of Business Publishers, and a consultant for the Publishing Hall of Fame. Recent publications include:Business Journalism: Management Notes and Cases, Publications and their Publishers, and the foreword toEditorial Excellence in Business Press Publishing. He has a doctorate in education from New York University.
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Greco, A.N. Teaching publishing in the United States. Book Research Quarterly 6, 12–19 (1990). https://doi.org/10.1007/BF02683729
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DOI: https://doi.org/10.1007/BF02683729