Selling American books in Japan

Abstract

Publishers who wish to participate in the Japanese market may distribute their English-language editions, sell Japanese rights to a Japanese publisher, or set up a company in Japan. This article discusses the first and third choices. It describes the U.S. companies with Japanese operations and the basic rules for success in such endeavors. The export process—especially promotion and distribution—is also discribed. *** DIRECT SUPPORT *** A05BB001 00002