Selling your organization on technology transfer: The metaphor of movement

Abstract

Corporate technology transfer strategies often focus on the movement of tangible assets—products, processes, “off-the-shelf” technologies, and so on. We argue that the transfer of information- and knowledge-based assets are a critical element of successful competition in global markets, particularly for service industries. In this article we develop a model for (1) identifying a company's “information asset portfolio” and (2) managing the flow of these assets for commercial gain. The Technology Transfer Professional is at the center of this process of information movement and management.