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Trademarks, market power, and information

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Abstract

This paper examines the advantages of market power acquired or maintained through trademark. Without denying the benefits to consumers of trademark protection, several objections to trademark-based dominant positions are raised:-1- the possibility that in certain cases the social benefits are less than the sum of private benefits, and less than the social costs, of trademark protection;-2- the link between trademarks and incorrect perceptions of quality differentials; and-3- certain problems which may arise in tying two trademarked products.

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Authors
  1. Robert Feinberg
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Additional information

Associate Professor of Economics, the Pennsylvania State University. The author thanks Eric Bond, Mark Roberts, Roger Sherman, and an anonymous referee for their comments on an earlier draft of this paper.

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Feinberg, R. Trademarks, market power, and information. Rev Ind Organ 2, 376–385 (1985). https://doi.org/10.1007/BF02418924

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  • DOI: https://doi.org/10.1007/BF02418924

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