Zeitschrift für Verbraucherpolitik

, Volume 3, Issue 1, pp 91–95 | Cite as

Corporate consumer affairs departments: Are they really in the interest of the consumer? A comment on fornell in JCP, 2, 1978/4

  • Frank Wimmer
Diskussion

Keywords

Economic Policy Consumer Affair Affair Department Corporate Consumer Consumer Affair Department 

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References

  1. Braun, W., & Wimmer, F. (1977). Kann die Mitbestimmung Konsumenteninteressen berücksichtigen? In: W. F. Fischer-Winkelmann & R. Rock (Eds.),Marketing und Gesellschaft, pp. 195–214. Wiesbaden: Gabler.Google Scholar
  2. Fornell, C. (1976).Consumer input for marketing decisions. New York: Praeger.Google Scholar
  3. Fornell, C. (1978). Corporate consumer affairs departments — A communications perspective.Journal of Consumer Policy, 2, 289–302.CrossRefGoogle Scholar
  4. Friedrichs, J. (1973).Methoden der empirischen Sozialforschung. Reinbek bei Hamburg: Rowohlt.Google Scholar
  5. Scherhorn, G. et al. (1975).Verbraucherinteresse und Verbraucherpolitik. Göttingen: Schwartz.Google Scholar

Copyright information

© D. Reidel Publishing Company 1979

Authors and Affiliations

  • Frank Wimmer
    • 1
  1. 1.Department of Marketing, International Marketing and Tradeat the University of Erlangen-NurembergNurembergFederal Republic of Germany

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