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Zeitschrift für Verbraucherpolitik

, Volume 3, Issue 1, pp 91–95 | Cite as

Corporate consumer affairs departments: Are they really in the interest of the consumer? A comment on fornell in JCP, 2, 1978/4

  • Frank Wimmer
Diskussion

Keywords

Economic Policy Consumer Affair Affair Department Corporate Consumer Consumer Affair Department 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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References

  1. Braun, W., & Wimmer, F. (1977). Kann die Mitbestimmung Konsumenteninteressen berücksichtigen? In: W. F. Fischer-Winkelmann & R. Rock (Eds.),Marketing und Gesellschaft, pp. 195–214. Wiesbaden: Gabler.Google Scholar
  2. Fornell, C. (1976).Consumer input for marketing decisions. New York: Praeger.Google Scholar
  3. Fornell, C. (1978). Corporate consumer affairs departments — A communications perspective.Journal of Consumer Policy, 2, 289–302.CrossRefGoogle Scholar
  4. Friedrichs, J. (1973).Methoden der empirischen Sozialforschung. Reinbek bei Hamburg: Rowohlt.Google Scholar
  5. Scherhorn, G. et al. (1975).Verbraucherinteresse und Verbraucherpolitik. Göttingen: Schwartz.Google Scholar

Copyright information

© D. Reidel Publishing Company 1979

Authors and Affiliations

  • Frank Wimmer
    • 1
  1. 1.Department of Marketing, International Marketing and Tradeat the University of Erlangen-NurembergNurembergFederal Republic of Germany

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