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Prijszetting van een naar een aan vaardbare winst strevende onderneming; Enkele verschilpunten tussen het marginalisme en de gedragstheorie

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Summary

The marginalist model of profit maximization does nothing more than specifying the conditions under which profits reach their maximum (for instance, marginal revenue equals marginal cost). It does not indicate directions in which action must be taken by the entrepreneur in order to reach this maximum, or even to approach to it. The author endeavours to specify rules of behaviour that enable the firm's decision-maker to achieve an acceptable approach to a local profit maximum by means of price variations. Further, the values of a number of variables in the behaviouristic model have been varied for the purpose of investigation how these variations affect several aspects of the course of the pricing process.

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Authors
  1. G. J. Van Helden Drs
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Additional information

De auteur is dank verschuldigd aan Prof. dr. A. Bosman, drs. W. G. Nijkamp, drs. J. C. Reuijl, drs. S. de Vries en drs. P. S. Zwart, allen verbonden aan de economische faculteit der Rijksuniversiteit te Groningen, voor hun commentaar op een eerdere versie van dit artikel.

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Van Helden, G.J. Prijszetting van een naar een aan vaardbare winst strevende onderneming; Enkele verschilpunten tussen het marginalisme en de gedragstheorie. De Economist 120, 329–352 (1972). https://doi.org/10.1007/BF02366909

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