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An analysis of intuitive and model-directed media-selection decisions

  • Norman Higgins
  • Ann Igoe
Development

Abstract

Media-selection decisions of 30 instructional development graduate students were studied under intuitive and model-directed decision-making conditions. Students were given three media-selection problems and were directed to select an appropriate medium for each problem and to write a rationale for the medium selected. The students used thier intuitions to select media for the first problem. They used a formal media selection process to select media for the other two problems. Results indicated that the proportion of students who made correct media selections when they used their intuition was not significantly different from the proportion who made correct selections the first time they used the formal selection process. The proportion of students who made correct selections the second time they used the formal process was significantly greater than the proportion who made correct selection decisions when using their intuition and when using the formal selection process the first time. Subsequent analysis, however, indicated that there was no correlation between the correct use of the formal selection process and making correct media-selection decisions. Implications for the design and use of formal media selection processes in instructional development are described.

Keywords

Medium Selection Selection Process Graduate Student Formal Process Educational Technology 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Association for Educational Communications and Technology 1989

Authors and Affiliations

  • Norman Higgins
    • 1
  • Ann Igoe
    • 1
  1. 1.the College of EducationArizona State UniversityTempe

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