Atlantic Economic Journal

, Volume 15, Issue 1, pp 67–70 | Cite as

Advertising and monopoly power: The case of the electric utility industry—Comment

  • Steven M. Rock
  • W. Clayton Hall


Clearly, many factors influence the amount and type of advertising undertaken by electric utilities. Collectively, the results of both studies suggest that the relationship between advertising and monopoly power in electric utilities depends crucially on variable definition, model specification, and sample period. It seems reasonable to conclude that the entire issue remains unresolved and may be unresolvable due to changes in FPC and DOE advertising accounts.


Sample Period Model Specification International Economic Public Finance Variable Definition 
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  1. W. B. Collins and C. B. Collins, “Advertising and Monopoly Power: The Case of the Electric Utility Industry,”Atlantic Economic Journal, 12, No. 3, September 1984, pp. 45–53.CrossRefGoogle Scholar
  2. U.S. Department of Energy,Statistics of Privately Owned Electric Utilities in the United States, Washington, 1978.Google Scholar
  3. U.S. Federal Power Commission,Statistics of Privately Owned Electric Utilities in the United States 1974, Washington, 1975.Google Scholar

Copyright information

© Atlantic Economic Society 1987

Authors and Affiliations

  • Steven M. Rock
    • 1
  • W. Clayton Hall
    • 2
  1. 1.Northern Illinois UniversityUSA
  2. 2.Illinois Institute of TechnologyUSA

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