Skip to main content
SpringerLink
Log in

Distance education in the new Russia: The relevance of strategic marketing planning

  • International Review
  • Published:
Educational Technology Research and Development Aims and scope Submit manuscript

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

References

  • Berenfeld, B. (1993). Linking East-West schools via telecomputing.Technological Horizons in Education Journal, 20(6), 59–62.

    Google Scholar 

  • Berkowitz, E.N., Kerin, R.A., & Rudelius, W. (1986).Marketing. St. Louis, MN: Times Mirror/Mosby College.

    Google Scholar 

  • Klinger, T.H., & Connect, M.R. (1992). Designing distance learning courses for critical thinking.Technological Horizons in Education Journal, 20(3), 87–90.

    Google Scholar 

  • Koontz, F.R. (1989).Practices and procedures in the administration of ITV distance learning programs at selected institutions in higher education. Paper presented at Association for Educational Communications and Technology, Dallas, TX.

  • Kotler, P., & Andreasen, A.R. (1987).Strategic marketing for nonprofit organizations. Englewood Cliffs, NJ: Prentice-Hall.

    Google Scholar 

  • Kotler, P., & Fox, K.F.A. (1985).Strategic marketing for educational institutions (3rd ed.). Englewood Cliffs, NJ: Prentice-Hall.

    Google Scholar 

  • Levy, S.J., & Zaltman, G. (1975).Marketing, society, and conflict. Englewood, Cliffs, NJ: Prentice-Hall.

    Google Scholar 

  • Michael, S.O., Holdaway, E.A., & Young, H.C. (1993). Administrators' perceptions of institutional marketing.Journal of Marketing for Higher Education, 4(1/2), 3–25.

    Article  Google Scholar 

  • Michael, S.O. (1990a).Marketing of higher education: Responding to a changing environment. Unpublished Dissertation, University of Alberta.

  • Michael, S.O. (1990b). Marketing educational institutions: Implications for administrators.The International Journal of Educational Management, 4(5), 23–30.

    Google Scholar 

  • Rowse, G.L., & Wing, P. (1982). Assessing competitive structure in higher education.Journal of Higher Education, 53(16), 656–686.

    Google Scholar 

  • Sponder, B.M. (1990).Distance education in rural Alaska: An overview of teaching and learning practices in audioconference courses. University of Alaska Monograph Series in Distance Education, No. 1.

  • Stinehart, K., Boyles, N., Crawford, H., & Ebert, G. (1987).Originating conferences and credit courses. Using WOI satellite transmission. A basic guide. Ames, IO: Iowa State University of Science and Technology, Office of Continuing Education.

    Google Scholar 

  • Tight, M. (1988). Defining distance education.ICDE Bulletin, 18, 56–60.

    Google Scholar 

  • Willis, B. (1992).Effective distance education: A primer for faculty and administrators. University of Alaska Monograph Series in Distance Education, No. 2.

Download references

Author information

Authors and Affiliations

  1. Higher Education and Coordinator of the Higher Education Doctoral Program, Kent State University in Ohio, USA

    Steve O. Michael (Assistant Professor)

Authors
  1. Steve O. Michael
    View author publications

    You can also search for this author in PubMed Google Scholar

Rights and permissions

Reprints and permissions

About this article

Cite this article

Michael, S.O. Distance education in the new Russia: The relevance of strategic marketing planning. ETR&D 45, 106–117 (1997). https://doi.org/10.1007/BF02299688

Download citation

  • Issue Date:

  • DOI: https://doi.org/10.1007/BF02299688

Keywords

Search

Navigation