The media influence debate: Read the fine print, but don't lose sight of the big picture

  • Sharon A. Shrock


Educational Technology Medium Influence Fine Print Influence Debate 
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  1. Clark, R. E. (1994). Media will never influence learning.Educational Technology Research and Development, 42(2), 21–29.Google Scholar
  2. Kozma, R. B. (1994). Will media influence learning? Reframing the debate.Educational Technology Research and Development, 42(2), 7–19.Google Scholar
  3. Postman, N. (1985).Amusing ourselves to death: Public discourse in the age of show business. New York: Viking.Google Scholar
  4. Stevenson, H. W., & Stigler, J. W. (1992).The learning gap: Why our schools are failing and what we can learn from Japanese and Chinese education. New York: Summit.Google Scholar

Copyright information

© Association for Educational Communications and Technology 1994

Authors and Affiliations

  • Sharon A. Shrock
    • 1
  1. 1.the Department of Curriculum and Instruction of Southern IllinoisUniversity at Carbondale

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