Brown and Reid  employed an introspective approach to their examination of consumers' shopping experiences. The authors focused on the negative aspects or feelings associated with shopping. The principal aim of this current paper is to replicate the Brown and Reid research at an international level to discover whether their findings were relevant regarding shoppers' behavior across different national markets. With this in mind, some international master's of business administration students were asked to write their own introspective essays on shopping. The essay was to reflect the student's opinions, experiences, likes, and dislikes on shopping.
KeywordsEconomic Growth International Economic Current Paper International Level Negative Aspect
Unable to display preview. Download preview PDF.
- Belk, R. "Situational Variables and Consumer Research,"Journal of Consumer Research, 1, December 1975, pp. 157–64.Google Scholar
- Brown, S.; Reid, R. "Shoppers on the Verge of a Nervous Breakdown: Chronicle, Composition, and Confabulation," in Stephen Brown; Darach Turley, eds.,Consumer Research: Postcards from the Edge, London, United Kingdom: Routledge, 1997.Google Scholar
- Campbell, C. "Romanticism, Consumption, and Introspection: Some Comments on Professor Holbrook's Paper," in R. Belk; N. Dholakia; A. Venkatesh, eds.,Consumption and Marketing: Macro Dimensions, Cincinnati, OH: South Western, 1996, pp. 96–103.Google Scholar
- Holbrook, M. B.Consumer Research: Introspective Essays on the Study of Consumption, Thousand Oaks, CA: Sage, 1995.Google Scholar
- Wallendork, M.; Brucks, M. "Introspection in Consumer Research: Implementation and Implications,"Journal of Consumer Research, 20, December 1993, pp. 339–59.Google Scholar