Let's go shopping

  • Gerard Ryan
  • Inma Rodríguez


Brown and Reid [1997] employed an introspective approach to their examination of consumers' shopping experiences. The authors focused on the negative aspects or feelings associated with shopping. The principal aim of this current paper is to replicate the Brown and Reid research at an international level to discover whether their findings were relevant regarding shoppers' behavior across different national markets. With this in mind, some international master's of business administration students were asked to write their own introspective essays on shopping. The essay was to reflect the student's opinions, experiences, likes, and dislikes on shopping.


Economic Growth International Economic Current Paper International Level Negative Aspect 
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Copyright information

© International Atlantic Economic Society 2002

Authors and Affiliations

  • Gerard Ryan
    • 1
  • Inma Rodríguez
    • 2
  1. 1.Escola Universitària del MaresmeSpain
  2. 2.Universitat Oberta de CatalunyaSpain

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