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Adoption decision making process: A pilot study of effects of psychological needs

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Abstract

The present study examined an aspect of the adoption process which has received minimal research attention—time. Specifically, this study investigated the relationships between progression through the adoption process and the psychological needs for sensation and uniqueness. The results suggest that there exists an association between one's need for sensation and progression through the adoption process. A significantly weaker relationship was observed for the need for uniqueness.

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  1. Department of Marketing, Youngstown State University, 410 Wick Avenue, 44555-3080, Youngstown, OH

    David J. Burns

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Burns, D.J. Adoption decision making process: A pilot study of effects of psychological needs. J Bus Psychol 8, 199–213 (1993). https://doi.org/10.1007/BF02230385

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