Research in Higher Education

, Volume 36, Issue 3, pp 283–302 | Cite as

Characteristics of alumni donors and nondonors at a Research I, public university

  • Alton L. Taylor
  • Joseph C. MartinJr.


This study was an investigation of selected attitudinal, demographic, involvement, and philanthropic characteristics of alumni donors and nondonors from a Research I, public university. A random sample of 500 alumni (250 donors and 250 nondonors) was selected from a population of 37,691. There were 371 (74%) usable surveys returned. A discriminant function analysis was used to predict group membership of donors versus nondonors, and high donors versus low donors. Using the classification step, 65 percent of the alumni were correctly classified as donors or nondonors, and 87 percent of the alumni high donors and low donors were correctly classified.


Random Sample Function Analysis Discriminant Function Group Membership High Donor 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Human Sciences Press, Inc. 1995

Authors and Affiliations

  • Alton L. Taylor
    • 1
  • Joseph C. MartinJr.
    • 2
  1. 1.Center for the Study of Higher Education, Office of the Summer SessionUniversity of VirginiaCharlottesville
  2. 2.Development OfficeManchester CollegeNorth Manchester

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