Prospects

, Volume 7, Issue 2, pp 288–298 | Cite as

Developing mass audiences for educational broadcasting: Two approaches

  • Jonathan Gunter
  • James Theroux
Elements for a Dossier Ends and Means for Continuing Education
  • 7 Downloads

Keywords

Mass Audience Educational Broadcasting 

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References

  1. 2.
    These figures are taken from theUnesco Statistical Yearbook 1974, and are based on reports from eightyfive countries. The category of educational programming encompassed out-of-school education for children, youth and adults, as well as formal education. The other categories were informational (news and public affairs) cultural, scientific, entertainment, special audience advertising and other. These non-educational, and largely non-developmental uses of radio accounted for over 95 per cent of total programming.Google Scholar
  2. 3.
    Other types of radio programming are frequently reviewed in the quarterlyDevelopment Communication Report, available free of charge from The Clearinghouse on Development Communication, 1414 22nd St., N.W., Washington, DC 20037 (United States).Google Scholar
  3. 1.
    Emile McAnany'sRadio's Role in Development; Five Strategies of Use is available free of charge from the Clearinghouse on Development Communication, 1414 22nd St., N.W. Washington, DC 20037 (United States).Google Scholar
  4. 1.
    Our account of this project is based on reports from the contractor (Manoff International) to US/AID.Google Scholar
  5. 1.
    For more detailed information, see James Hoxeng, Alberto Ochoa and Valerie Ickis,Tabacundo: Battery-Powered Dialogue, which is available in Spanish or English from the Center for International Education, University of Massachusetts Hills House South, Amherst, MA 01002 (United States).Google Scholar

Copyright information

© Unesco 1977

Authors and Affiliations

  • Jonathan Gunter
    • 1
  • James Theroux
    • 2
  1. 1.Clearinghouse on Development Communication Academy for Educational DevelopmentWashingtonUSA
  2. 2.Radio Software Research ProjectUniversity of MassachusettsAmherst

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