Use of an activity-based diary to collect household travel data

Abstract

The paper describes the results of a pilot survey that used a one-day activity diary to collect origin-destination data, as opposed to a travel-based diary. The design of the diary is discussed, together with a comparison to a more conventional travel diary. The paper examines the extent to which the activity diary appears to have been capable of collecting good travel data that is at least comparable to travel diary efforts. In addition, a substantial portion of the paper is concerned with a comparison of the retrieval methods for the diaries. Two alternative methods were pilot-tested, one being the use of telephone retrieval and the other being mailback retrieval. Although the pilot test used small samples, the evidence appears to be strong that mailback is preferable to telephone retrieval, while telephone retrieval did not seem capable of providing some of the benefits often ascribed to it.