Abstract
Strategic planning, by nature, is concerned with the organization's interaction with its environment and is normative because it deals with organizational motives and self image. The salient problem confronting strategic planning is to reflect the abstract and implicit value system held by management within a disciplined and informed analytical methodology.
The Gas Research Institute has developed a strategic planning process, centered upon the annual development of a projection of the U.S. energy/economic situation. The process, which requires collaboration of top management and analytical staff, brings current environmental data and sophisticated methodology to bear on the outlook for the gas industry and gas-related technologies, but it ensures that analytical judgements will be influenced and, if necessary, overriden by current management values. Contradictions between managament perceptions and objective analysis are raised and resolved in an explicit process.
Similar content being viewed by others
References
B.D. Henderson,Henderson on Corporate Strategy (New American Library, New York, 1982).
P. Lasserre and H.T. Thaneiser, Forecasting in Strategic Planning, in:The Handbook of Forecasting: A Manager's Guide, ed. S. Makridakis and S.C. Wheelwright (Wiley, New York, 1982) p. 69.
H. Ozbekhan, Toward a General Theory of Planning (University of Pennsylvania, Philadelphia, 1979) (Xeroxed).
Gas Research Institute, GRI baseline projection of U.S. energy supply and demand (4 publications, 1981–1984),Gas Research Insights (Gas Research Institute, Chicago, 1981–1984).
O. Eckstein,The DRI Model of the U.S. Economy (McGraw-Hill, New York, 1983).
Energy and Environmental Analysis, Inc., Verification of the Industrial Fuel Choice Analysis Model (Energy and Environmental Analysis, Inc., Arlington, VA, 1982).
E.H. Vidas and K.G. Duleep, Find-Rate Methodology and Resource Base Assumptions of the Hydrocarbon Supply Model (Energy and Environmental Analysis, Inc., Arlington, VA, 1984).
Author information
Authors and Affiliations
Rights and permissions
About this article
Cite this article
Dreyfus, D.A. Strategic planning decisions in an R & D setting. Ann Oper Res 2, 213–227 (1984). https://doi.org/10.1007/BF01874740
Issue Date:
DOI: https://doi.org/10.1007/BF01874740