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One-year evaluation results from CableQuit: A community cable television smoking cessation pilot program

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Abstract

CableQuit was a 6-week, community cable television smoking cessation program, with 13 30-min “live” sessions, each followed by a 30-min “live” telephone call-in support segment. Telecasts were hosted by a public health educator with postdoctoral training in smoking cessation. Five smokers from Austin, Texas, were selected to participate “live” in the studio, while registrants followed step by step at home. A time-series design was utilized to evaluate program effectiveness. Baseline and follow-up data were gathered via mail as well as saliva samples, subsequently tested for cotinine analysis of smoking status. Participants were followed-up at 6 weeks, 6 months, and 12 months. Nonsmokers at 1 year had significantly greater levels of self-efficacy (p<.004) and significantly lower levels of depression (p<.03) than smokers. A 1-year quit rate of 17% exceeded those of previous televised programs (5–15%). Utilization of combined face-to-face smoking cessation techniques with mass media warrants further research.

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Authors and Affiliations

  1. Department of Health Promotion & Education, School of Public Health, University of South Carolina, 216 Health Sciences Building, 29208, Columbia, SC

    Robert F. Valois & Sandra K. Kammermann

  2. Department of Family & Preventive Medicine, School of Medicine, University of South Carolina, 6 Richland Medical Park, 29203, Columbia, SC

    Robert F. Valois & Sandra K. Kammermann

  3. Quit for Life, Inc., 512 Terrace Drive, 78704, Austin, TX

    Kelly G. Adams

Authors
  1. Robert F. Valois
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  2. Kelly G. Adams
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  3. Sandra K. Kammermann
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The CableQuit name and logo are protected by Copyright, 1987, with all rights reserved to the University of Illinois at Urbana-Champaign and managed by the senior author and colleagues at UIUC.

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Valois, R.F., Adams, K.G. & Kammermann, S.K. One-year evaluation results from CableQuit: A community cable television smoking cessation pilot program. J Behav Med 19, 479–499 (1996). https://doi.org/10.1007/BF01857680

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