Abstract
Eight adult male subjects participated in a counterbalanced, repeated-measures design to determine the relative efficacy of color and black-and-white visual sexual stimuli in eliciting sexual arousal, as objectively measured by a mercury-in-rubber strain gauge transducer. There were no consistent or significant differences in either the intensity or the pattern of penile responding during color and black-and-white presentations of the same film.
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This investigation is based in part on a thesis submitted by the senior author to the Behavior Modification Program and the Graduate School of Southern Illinois University in partial fulfillment of the requirements for the M. A. degree.
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High, R.W., Rubin, H.B. & Henson, D. Color as a variable in making an erotic film more arousing. Arch Sex Behav 8, 263–267 (1979). https://doi.org/10.1007/BF01541242
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DOI: https://doi.org/10.1007/BF01541242