Abstract
This paper explores the readiness with which the issue of race comes to the minds of ordinary Americans—the “accessibility” of racial issues—by assessing the frequency with which ordinary Americans refer to racial issues when talking about politics. Explicitly racial issues have declined dramatically in accessibility among the general public over the past thirty years. Coinciding with the decrease in the accessibility of issues explicitly involving race there has been some increase in the accessibility of other issues—crime, poverty, and welfare—that some regard as code words with which whites communicate, in socially acceptable language, continued anxiety about race. There is little evidence, however, that many white Americans use references to such issues to express hostility toward black Americans. Contrary to some interpretations of recent presidential elections, moreover, the increased accessibility of such issues has not produced a windfall of votes for the Republicans.
This is a preview of subscription content, access via your institution.
References
Aldrich, John H., and Richard D. McKelvey (1977). A method of scaling with applications to the 1968 and 1972 presidential elections.American Political Science Review 71: 111–130.
Aldrich, John H., John L. Sullivan, and Eugene Borgida (1989). Foreign affairs and issue voting: Do presidential candidates “waltz before a blind audience”?American Political Science Review 83: 123–141.
Bargh, John A., Ronald N. Bond, Wendy J. Lombardi, and Mary E. Tota (1986). The additive nature of chronic and temporary sources of construct accessibility.Journal of Personality and Social Psychology 50: 869–878.
Beardsley, Philip L. (1973). The methodology of the electoral analysis: Models and measurement. InExplaining the Vote: Presidential Choices in the Nation and the States, 1968, David M. Kovenock and James W. Prothro, eds., pp. 30–92. Chapel Hill, NC: Institute for Research in the Social Sciences.
Borgida, Eugene, and Beth Howard-Pitney (1983). Personal involvement and the robustness of perceptual salience effects.Journal of Personality and Social Psychology 45: 560–570.
Bruner, Jerome S. (1957). On perceptual readiness.Psychological Review 64: 123–152.
Budd, Richard J. (1986). Predicting cigarette use: The need to incorporate measures of salience in the theory of reasoned action.Journal of Applied Social Psychology 16: 663–685.
Burstein, Paul (1979). Public opinion, demonstrations, and the passage of antidiscrimination legislation.Public Opinion Quarterly 43: 157–172.
Carmines, Edward G., and James A. Stimson (1989).Issue Evolution: Race and the Transformation of American Politics. Princeton, NJ: Princeton University Press.
Clift, Eleanor (1991). “Going for the gut”; How ads play on race.Newsweek, May 6, pp. 24–25.
Crosby, Faye, Stephanie Bromley, and Leonard Saxe (1980). Recent unobtrusive studies of black and white discrimination and prejudice: A literature review.Psychological Bulletin 87: 546–563.
Dovidio, John F., and Samuel L. Gaertner (1986). Prejudice, discrimination, and racism: Historical trends and contemporary approaches. InPrejudice, Discrimination, and Racism, John F. Dovidio and Samuel L. Gaertner, eds., pp. 1–34. Orlando: Academic Press.
Edsall, Thomas Byrne, and Mary D. Edsall (1991).Chain Reaction: The Impact of Race, Rights, and Taxes on American Politics. New York: W. W. Norton.
Elig, Timothy W., and Irene Hanson Frieze (1979). Measuring causal attributions for success and failure.Journal of Personality and Social Psychology 37: 621–634.
Fazio, Russell H., and Carol J. Williams (1986). Attitude accessibility as a moderator of the attitude-perception and attitude-behavior relations: An investigation of the 1984 presidential election.Journal of Personality and Social Psychology 51: 505–514.
Fishbein, Martin (1967). A behavior theory approach to the relations between beliefs about an object and the attitude toward the object. InReadings in Attitude Theory and Measurement, Martin Fishbein, ed., pp. 389–400. New York: Wiley.
Fishbein, Martin, and Icek Ajzen (1975).Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research. Reading, MA: Addison-Wesley.
Gaertner, Samuel L., and John F. Dovidio (1986). The aversive form of racism. InPrejudice, Discrimination, and Racism, John F. Dovidio and Samuel L. Gaertner, eds., pp. 61–69. Orlando: Academic Press.
Geer, John G. (1988). What do open-ended questions measure?Public Opinion Quarterly 52: 365–371.
Granberg, Donald, and Sören Holmberg (1986). Political perception among voters in Sweden and the U.S.: Analyses of issues with explicit alternatives.Western Political Quarterly 39: 7–28.
Hastie, Reid, and Bernadette Park (1986). The relationship between memory and judgment depends on whether the judgment task is memory-based or on-line.Psychological Review 93: 258–268.
Hatchett, Shirley, and Howard Schuman (1975–76). White respondents and race-of-inverviewer effects.Public Opinion Quarterly 39: 523–528.
Herstein, John A. (1981). Keeping the voter's limits in mind: A cognitive process analysis of decision making in voting.Journal of Personality and Social Psychology 40: 843–861.
Higgins, E. Tory, Gillian A. King and Gregory H. Mavin (1982). Individual construct accessibility and subjective impressions and recall.Journal of Personality and Social Psychology 43: 35–47.
Huckfeldt, Robert, and Carol Weitzel Kohfeld (1989).Race and the Decline of Class in American Politics. Urbana: University of Illinois Press.
Hyman, Herbert H., and Paul B. Sheatsley (1956). Attitudes toward desegregation.Scientific American 210: 35–39.
Hyman, Herbert H., and Paul B. Sheatsley (1964). Attitudes toward desegregation.Scientific American 218: 16–23.
Iyengar, Shanto (1991).Is Anyone Responsible? How Television Frames Political Issues. Chicago: University of Chicago Press.
Iyengar, Shanto, and Donald R. Kinder (1987).News That Matters: Television and American Opinion. Chicago: University of Chicago Press.
Jackman, Mary R. (1978). General and applied tolerance: Does education increase commitment to racial integration?American Journal of Political Science 22: 302–324.
Jamieson, Kathleen Hall (1992).Dirty Politics: Deception, Distraction, and Democracy. New York: Oxford University Press.
Kahn, Robert L., and Charles F. Cannell (1958).The Dynamics of Interviewing. New York: John Wiley & Sons.
Kane, Emily W., and Howard Schuman (1991). Open survey questions as measures of personal concern with issues: A reanalysis of Stouffer'sCommunism, Conformity, and Civil Liberties. Sociological Methodology 21: 81–96.
Kaplan, Kalman J., and Martin Fishbein (1969). The source of beliefs, their saliency, and prediction of attitude.Journal of Social Psychology 78: 63–74.
Kardes, Frank R., David M. Sanbonmatsu, Richard T. Voss, and Russell H. Fazio (1986). Self-monitoring and attitude accessibility.Personality and Social Psychology Bulletin 12: 468–474.
Kinder, Donald R. (1986). The continuing American dilemma: White resistance to racial change 40 years after Myrdal.Journal of Social Issues 42: 151–171.
Kinder, Donald R., Tali Mendelberg, Michael C. Dawson, Lynn M. Sanders, Steven J. Rosenstone, Jocelyn Sargent, and Cathy Cohen (1989). Race and the 1988 American presidential election. Presented at the Annual Meeting of the American Political Science Association. Atlanta, GA.
Klein, Joel (1989). Race: The issue.New York, May 29, pp. 33–38.
Krosnick, Jon A. (1988). Attitude importance and attitude accessibility. Unpublished Paper.
Krosnick, Jon A. (1989). The role of attitude importance in social evaluation: A study of policy preferences, presidential candidate evaluations, and voting behavior.Journal of Personality and Social Psychology 55: 196–210.
Krosnick, Jon A. (1990). Government policy and citizen passion: A study of issue publics in contemporary America.Political Behavior 12: 59–92.
Lane, Robert E., and David O. Sears (1964).Public Opinion. Englewood Cliffs, NJ: Prentice-Hall.
Lau, Richard R. (1989). Construct accessibility and electoral choice.Political Behavior 11: 5–32.
Lemon, Nigel (1973).Attitudes and Their Measurement. New York: John Wiley & Sons.
McAdam, Doug (1982).Political Process and the Development of a Black Insurgency, 1930–1970. Chicago: University of Chicago Press.
McConahay, John B. (1986). Modern racism, ambivalence, and the modern racism scale. InPrejudice, Discrimination, and Racism, John F. Dovidio and Samuel L. Gaertner, eds., pp. 91–125. Orlando: Academic Press.
McConahay, John B., and Joseph C. Hough, Jr. (1976). Symbolic racism.Journal of Social Issues 32: 23–45.
McConahay, John B., Betty B. Hardee and Valerie Batts (1981). Has racism declined in America? It depends on who is asking and what is asked.Journal of Conflict Resolution 25: 563–579.
Maggiotto, Michael A., and James E. Piereson (1978). Issue publics and voter choice.American Politics Quarterly 6: 407–428.
Natchez, Peter B., and Irvin C. Bupp (1968). Candidates, issues, and voters.Public Policy 17: 409–437.
Nie, Norman H., Sidney Verba and John R. Petrocik (1979).The Changing American Voter, enlarged edition. Cambridge, MA: Harvard University Press.
Niemi, Richard G., and Larry M. Bartels (1985). New measures of issue salience: An evaluation.Journal of Politics 47: 1212–1220.
Nisbett, Richard E., and Timothy DeCamp Wilson (1977). Telling more than we know: Verbal reports on mental processes.Psychological Review 84: 231–259.
Page, Benjamin I. (1978).Choices and Echoes in Presidential Elections. Chicago: University of Chicago Press.
Pettigrew, Thomas F. (1979). Racial change and social policy.Annals of the American Academy of Political and Social Science 441: 114–131.
Polsby, Nelson W. (1963). Toward an explanation of McCarthyism. InPolitics and Social Life: An Introduction to Political Behavior, Nelson W. Polsby, Robert A. Dentler, and Paul A. Smith, eds., pp. 809–824. Boston: Houghton Mifflin.
Rabinowitz, George, James W. Prothro, and William Jacoby (1982). Salience as a factor in the impact of issues on candidate evaluation.Journal of Politics 44: 41–63.
Reed, Adolph, Jr., and Julian Bond (1991). Equality: Why we can't wait.The Nation, December 9, pp. 733–737.
RePass, David E. (1971). Issue salience and party choice.American Political Science Review 65: 389–400.
Rogers, Everett M., and James W. Dearing (1988). Agenda-setting research: Where has it been and where is it going? InCommunication Yearbook, vol. 11, James A. Anderson, ed., pp. 555–594. Beverly Hills: Sage Publications.
Rosenberg, Gerald N. (1991).The Hollow Hope: Can Courts Bring About Social Change? Chicago: University of Chicago.
Scammon, Richard, and Benjamin J. Wattenberg (1970).The Real Majority. New York: Coward-McCann.
Schaeffer, Nora Cate (1980). Evaluating race-of-interviewer effects in a national survey.Sociological Methods & Research 8: 400–419.
Schuman, Howard, and Jean Converse (1971). The effects of black and white interviewers on black responses in 1968.Public Opinion Quarterly 35: 44–68.
Schuman, Howard, Jacob Ludwig, and Jon A. Krosnick (1986). The perceived threat of nuclear war, salience and open questions.Public Opinion Quarterly 50: 519–536.
Schuman, Howard, and Stanley Presser (1981).Questions and Answers in Attitude Surveys: Experiments on Question Form, Wording, and Context. New York: Academic Press.
Schuman, Howard, and Jacqueline Scott (1987). Problems in the use of survey questions to measure public opinion.Science 236: 957–959.
Schuman, Howard, Charlotte Steeh and Lawrence Bobo (1985).Racial Attitudes in America: Trends and Interpretations. Cambridge, MA: Harvard University Press.
Scott, William A. (1968). Attitude measurement. InThe Handbook of Social Psychology, vol. 2, 2d ed., Gardner Lindzey and Elliot Aronson, eds. pp. 204–273. Reading, MA: Addison-Wesley.
Sears, David O. (1988). Symbolic racism. InEliminating Racism: Profiles in Controversy, Phyllis A. Katz and Dalmas A. Taylor, eds. pp. 53–84. New York: Plenum Press.
Sears, David O., Carl P. Hensler, and Leslie K. Speer (1979). Whites' opposition to “busing”: Self-interest or symbolic politics?American Political Science Review 73: 369–384.
Shapiro, Michael J. (1969). Rational political man: A synthesis of economic and social-psychological perspectives.American Political Science Review 63: 1106–1119.
Smith, Eric R. A. N. (1989).The Unchanging American Voter. Berkeley: University of California Press.
Smith, M. Brewster, Jerome S. Bruner, and Robert W. White (1956).Opinions and Personality. New York: Wiley.
Smith, Tom W. (1980). America's most important problem—A trend analysis, 1946–76.Public Opinion Quarterly 44: 164–180.
Smith, Tom W. (1985). The polls: America's most important problems. Part I: National and international.Public Opinion Quarterly 49: 264–274.
Sniderman, Paul M., Richard A. Brody, and Philip E. Tetlock, eds. (1991).Reasoning and Choice: Explorations in Political Psychology. Cambridge: Cambridge University Press.
Sniderman, Paul M., with Michael G. Hagen (1985).Race and Inequality: A Study in American Values. Chatham, NJ: Chatham House.
Sniderman, Paul M., and Philip E. Tetlock (1986a). Reflections on American racism.Journal of Social Issues 42: 173–187.
Sniderman, Paul M., and Philip E. Tetlock (1986b). Symbolic racism: Problems of motive attribution in political analysis.Journal of Social Issues 42: 129–150.
Sniderman, Paul M., Thomas Piazza, Philip E. Tetlock, and Ann Kendrick (1991). The new racism.American Journal of Political Science 35: 423–447.
Snyder, Mark, and Deborah Kendzierski (1982). Acting on one's attitudes: Procedures for linking attitude and behavior.Journal of Experimental Social Psychology 18: 165–183.
Stouffer, Samuel A. (1955).Communism, Conformity, and Civil Liberties: A Cross-Section of the Nation Speaks Its Mind. Garden City, NY: Doubleday.
Sudman, Seymour, and Norman M. Bradburn (1982).Asking Questions. San Francisco: Jossey-Bass.
Terkel, Studs (1992).Race: How Blacks and Whites Think and Feel About the American Obsession. New York: The New Press.
van der Pligt, Joop, and J. Richard Eiser (1984). Dimensional salience, judgment, and attitudes. InAttitudinal Judgment, J. Richard Eiser, ed. New York: Springer.
van der Pligt, Joop, and Joop van der Linden, and Peter Ester (1982). Attitudes to nuclear energy: Beliefs, values and false consensus.Journal of Environmental Psychology 2: 221–231.
Williams, Juan (1986). Closed doors: Benign racism in America.The New Republic, November 10, pp. 22–25.
Wilson, Timothy D., Dana S. Dunn, Dolores Kraft, and Douglas J. Lisle (1989). Introspection, attitude change, and attitude-behavior consistency: The disruptive effects of explaining why we feel the way we do. InAdvances in Experimental Social Psychology, vol. 22, Leonard Berkowitz, ed. New York: Academic Press.
Author information
Authors and Affiliations
Rights and permissions
About this article
Cite this article
Hagen, M.G. References to racial issues. Polit Behav 17, 49–88 (1995). https://doi.org/10.1007/BF01498784
Issue Date:
DOI: https://doi.org/10.1007/BF01498784
Keywords
- General Public
- Presidential Election
- Code Word
- Political Psychology
- Racial Issue