Skip to main content
Log in

On the psychological reality of party identification: Evidence from the accessibility of voting intentions and of partisan feelings

  • Published:
Political Behavior Aims and scope Submit manuscript

Abstract

Results from a CATI survey of the 1993 Canadian federal election are presented. Response latencies to a voting intention question and a party identification question were obtained to measure the accessibility of these constructs among three groups of respondents: unconflicted partisans, who identified with a party and intended to vote for that party; conflicted partisans, who identified with a party but intended to vote for a different party; and nonpartisans. The voting intentions of unconflicted partisans and nonpartisans were expressed faster after the call of the election than before the election was called whereas those of conflicted partisans were expressed more slowly. Similarly, the party identification of unconflicted partisans was expressed faster after the call of the election whereas that of conflicted partisans was expressed more slowly. The implications of these and related results for the debate between proponents of the classical and revisionist views of party identification are discussed.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Subscribe and save

Springer+ Basic
$34.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or eBook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Similar content being viewed by others

References

  • Bassili, John N. (1993). Response latency versus certainty as indices of the strength of voting intentions in a CATI survey.Public Opinion Quarterly 57:54–61.

    Google Scholar 

  • Bassili, John N. (1994a). Response latency and the accessibility of voting intentions: What contributes to accessibility and how it affects vote choice.Personality and Social Psychology Bulletin.

  • Bassili, John N. (1994b). The “how” and “why” of response latency measurement in survey research. In N. Schwarz and S. Sudman (eds.,Cognitive Processes in Surveys. New York: Springer/Verlag (in press).

    Google Scholar 

  • Bassili, John N., and Joseph F. Fletcher (1991). Response-time measurement in survey research: A method for CATI and a new look at non-attitudes.Public Opinion Quarterly 55:331–346.

    Google Scholar 

  • Brody, Richard A., and Lawrence S. Rothenberg (1988). The instability of partisanship: An analysis of the 1980 presidential election.British Journal of Political Science 18:445–466.

    Google Scholar 

  • Campbell, Angus, G. Gurin, and Warren E. Miller (1954).The Voter Decides. Evanston, IL: Row, Pet.

    Google Scholar 

  • Campbell, Angus, Philip Converse, Warren E. Miller, and Donald E. Stokes (1960).The American Voter. New York: Wiley.

    Google Scholar 

  • Clause, Aage, R. (1966). Response validity: Vote report.Public Opinion Quarterly 32:588–606.

    Google Scholar 

  • Converse, Philip E. (1964). The nature of belief systems in mass publics. (pp. 206–261). In David E. Apter (ed.),Ideology and Discontent. New York: The Free Press.

    Google Scholar 

  • Converse, Philip E. (1966). The concept of a normal vote. In A. Campbell, P. Converse, W. Miller, and D. Stokes (eds.),Elections and the Political Order. New York: Wiley.

    Google Scholar 

  • Converse, Philip E. (1970). Attitudes and non-attitudes: Continuation of a Dialogue (pp. 168–189). In Edward R. Tufte (ed.),The Quantitative Analysis of Social Problems. Reading, MA: Addison-Wesley.

    Google Scholar 

  • Fazio, Russell H. (1990). A practical guide to the use of response latency in social psychological research (pp. 74–97). In C. Hendrick and M. S. Clark (ed.),Research Methods in Personality and Social Psychology, vol 11. Newbury Park: Sage.

    Google Scholar 

  • Fazio, R. H. (1994). Attitudes as object-evaluation associations: Determinants, consequences, and correlates of attitude accessibility. In R. E. Petty and J. A. Krosnick (eds.),Attitude Strength: Antecedents and Consequences. Hillsdale, NJ: Erlbaum.

    Google Scholar 

  • Fazio, Russell H., and Carol J. Williams (1986). Attitude accessibility as a moderator of the attitude-perception and attitude-behavior relations: An investigation of the 1984 presidential election.Journal of Personality and Social Psychology 51:505–514.

    Google Scholar 

  • Fazio, Russell H., David M. Sanbonmatsu, Martha C. Powell, and Frank R. Kardes (1986). On the automatic activation of attitudes.Journal of Personality and Social Psychology 50:229–238.

    Google Scholar 

  • Fiorina, Morris P. (1981).Retrospective Voting in American National Elections. New Haven, CT: Yale University Press.

    Google Scholar 

  • Franklin, Charles H. (1992). Measurement and the dynamics of party identification.Political Behavior 14:297–309.

    Google Scholar 

  • Franklin, Charles H., and John E. Jackson (1983). The dynamics of party identification.American Political Science Review 77:957–973.

    Google Scholar 

  • Globe and Mail (1993). The TV debates had no decisive moments (p. 1). October 6.

  • Golbeerg, Arthur S. (1966). Discerning a causal pattern among data on voting behavior.Americal Political Science Review 60:913–922.

    Google Scholar 

  • Graves, Frank, and Benoit Gauthier (1993). A mid-campaign report: The state of the nation before the debate. Ekos Research Associates.

  • Greenstein, Fred I. (1965).Children and Politics. New Haven, CT: Yale University Press.

    Google Scholar 

  • Higgins, E. T. (1989). Knowledge accessibility and activation: Subjectivity and suffering from unconscious sources (pp. 75–123). In J. S. Uleman and J. A. Bargh (eds.),Unintended Thought. New York: Guilford Press.

    Google Scholar 

  • Higgins, Tory E., G. A. King, and G. H. Mavin (1982). Individual construct accessibility and subjective impression and recall.Journal of Personality and Social Psychology 42:35–47.

    Google Scholar 

  • Hyman, Herbert H. (1959).Political Socialization. Glencoe: Free Press.

    Google Scholar 

  • Kenney, P. J., and T. W. Rice, (1988). Presidential prenomination preferences and candidate evaluations.American Political Science Review 82:1309–1319.

    Google Scholar 

  • Kraut, Robert E., and John B. McConahay (1973). How being interviewed affects voting: An experiment.Public Opinion Quarterly 37:398–406.

    Google Scholar 

  • Lau, Richard R. (1989). Construct accessibility and electoral choice.Political Behavior 11:5–32.

    Google Scholar 

  • MacKuen, Michael B., Robert S. Erikson, and James A. Stimson (1989). Macropartisanship.American Political Science Review 83:1125–1142.

    Google Scholar 

  • Markus, G. B., and P. E. Converse (1979). A dynamic simultaneous equation model of electoral choice.American Political Science Review 73:1055–1070.

    Google Scholar 

  • Miller, Warren E. (1991). Party identification, realignment, and party voting: Back to the basics.American Political Science Review 85:557–568.

    Google Scholar 

  • Petty, Richard, E. (1993).Attitude Ambivalence. Symposium held at the 101 st annual convention of the American Psychological Association, Toronto.

  • Schwarz, Norbert, and Seymour Sudman (eds.) (1992).Context Effects in Social and Psychological Research. New York: Springler-Verlag.

    Google Scholar 

  • Srull, T. K., and R. S. Wyer, Jr. (1979). The role of category accessibility in the interpretation of information about persons: Some determinants and implications.Journal of Personality and Social Psychology 37:1660–1672.

    Google Scholar 

  • Taylor, Shelley E., and Susan E. Fiske (1981). Getting inside the head: Methodologies for process analysis. In J. Harvey, W. Ickes, and R. Kidd (eds.),New Directions in Attribution Research, vol. 3. Hillsdale, NJ: Erlbaum.

    Google Scholar 

  • Thompson, Megan M., Mark P. Zanna, and Dale W. Griffin (1994). Let's not be indifferent about (attitudinal) ambivalence. In R. E. Petty and J. A. Krosnick (eds.),Attitude Strength: Antecedents and Consequences. Hillsdale, NJ: Erlbaum.

    Google Scholar 

  • Traugott, Michael W., and John P. Katosh (1979). Response validity in surveys of voting behavior.Public Opinion Quarterly 43:359–378.

    Google Scholar 

  • Whiteley, Paul. F. (1988). The causal relationships between issues, candidate evaluations, party identification, and vote choice—the view from “Rolling Thunder.”Journal of Politics 50:961–984.

    Google Scholar 

  • Zaller, John (1992).The Nature and Origins of Mass Opinion. Cambridge: Cambridge University Press.

    Google Scholar 

  • Zaller, John, and Stanley Feldman (1992). A simple theory of the survey response: Answering questions versus revealing preferences.American Journal of Political Science 36:579–616.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to John N. Bassili.

Rights and permissions

Reprints and permissions

About this article

Cite this article

Bassili, J.N. On the psychological reality of party identification: Evidence from the accessibility of voting intentions and of partisan feelings. Polit Behav 17, 339–358 (1995). https://doi.org/10.1007/BF01498514

Download citation

  • Issue Date:

  • DOI: https://doi.org/10.1007/BF01498514

Keywords

Navigation