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Promoting possible alcoholism referrals

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Abstract

Careful intake statistics concerning problem-types and referral sources can be used to estimate secular and seasonal trends. The effect of a publicity campaign promoting intake is superimposed upon these trends and so requires their estimation before it can be evaluated. In this study of a campaign to promote alcoholism referrals, the aggregate effect of the publicity was great enough to be confidently distinguished from a background of seasonal trends. Its effect on referrals from other agencies and professionals seems, however, more limited than one might expect.

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References

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Authors and Affiliations

  1. Institute for Juvenile Research, Chicago, Illinois

    Merton S. Krause Ph.D. (Senior Research Associate) &  Pauline Cohen (Associate Casework Director)

  2. Family Service of the Cincinnati Area, Cincinnati, Ohio

    Daniel J. Ransohoff (Community Relations Director) &  Pauline Cohen (Associate Casework Director)

Authors
  1. Merton S. Krause Ph.D.
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  2. Daniel J. Ransohoff
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  3. Pauline Cohen
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Additional information

This study was supported by Grants MH 00764 and MH 05031 from the National Institute of Mental Health, U. S. Public Health Service. Mrs. Melody Kidd prepared most of the data for analysis, and Mrs. Vi Paulding reviewed the Intake Records.

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Krause, M.S., Ransohoff, D.J. & Cohen, P. Promoting possible alcoholism referrals. Community Ment Health J 4, 13–16 (1968). https://doi.org/10.1007/BF01434447

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  • DOI: https://doi.org/10.1007/BF01434447

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