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Virtual marketplaces: Building Management Information Systems for internet brokerage

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Abstract

On the World Wide Web (WWW), an increasing number of new trading forms for brokerage of business transactions are emerging. Almost inevitably, central contactpoints on the WWW are being formed, so-called virtual marketplaces, where supply and demand meet. The organisation they require is carried out by a central operator, who offers his brokerage services on a business footing. The aim of this paper is the generation of practical components of a Management Information System (MIS) for such marketplaces that are only accessible online. To do this, the theoretical assumptions of virtual marketplaces are combined with a case study of a German internet-broker for used cars.

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  1. Agrippinenstr. 3, 53115, Bonn, Germany

    T. Kollmann

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  1. T. Kollmann
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Correspondence to T. Kollmann.

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Kollmann, T. Virtual marketplaces: Building Management Information Systems for internet brokerage. Virtual Reality 4, 275–290 (1999). https://doi.org/10.1007/BF01421811

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