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A quadratic programming model for product configuration optimization

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Abstract

The various features of any product are differentially appealing to the various portions of the consumer population and have differential costs of production and marketing. This paper considers the problem of “overall product optimization”, or more specifically, “optimal product configuration”. Product price is, of course, a part of this configuration.

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Authors and Affiliations

  1. Babson College, Wellesley, Massachusetts, USA

    S. E. Eriksen

  2. Quantitative Methods Dept., School of Management, Boston University, 704 Commonwealth Avenue, 02215, Boston, Massachusetts, USA

    P. D. Berger

Authors
  1. S. E. Eriksen
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  2. P. D. Berger
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Eriksen, S.E., Berger, P.D. A quadratic programming model for product configuration optimization. Zeitschrift für Operations Research 31, B143–B159 (1987). https://doi.org/10.1007/BF01258644

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  • DOI: https://doi.org/10.1007/BF01258644

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