Skip to main content
Log in

Vicarious, direct, and imaginal aversion in habit control: Outcomes, heart rates, and subjective perceptions

  • Published:
Cognitive Therapy and Research Aims and scope Submit manuscript

Abstract

Direct, modeled, or imaginal shocks administered by therapist or recipient were compared as aversion techniques for 60 women college students with severe nail-biting habits. All methods increased habit control (p <.001)on self-report and objective measures but with no outcome differences among treatments. Providing mental rehearsal guidance for extralaboratory use failed to alter outcome but raised client optimism to ward therapy. Vicarious aversion produced the most rapid heart rates and, typically, the greatest subjective arousal; no data suggested that direct shock was superior. In a second study with unselected student volunteers of both sexes, modeled shock consistently surpassed imaginal shock in ratings of perceived badness, subjective discomfort, and vividness of covert pain (p <.01).Treatment and ethical implications were discussed.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Similar content being viewed by others

References

  • Bandura, A. Behavior theory and the models of man.American Psychologist 1974,29 859–869.

    Google Scholar 

  • Bandura, A.Social learning theory. Englewood Cliffs, New Jersey: Prentice-Hall, 1977.

    Google Scholar 

  • Bandura, A. The ethics and social purposes of behavior modification. In C. M. Franks & G. T. Wilson (Eds.),Annual review of behavior therapy theory and practice (Vo. 3). New York: Brunner/Mazel, 1975. Pp. 13–20.

    Google Scholar 

  • Bandura, A., & Jeffery, R. W. Role of symbolic coding and rehearsal processes in observational learning.Journal of Personality and Social Psychology 1973,26 122–130.

    Google Scholar 

  • Bandura, A., Jeffery, R. W., & Bachicha, D. L. Analysis of memory codes and cumulative rehearsal in observational learning.Journal of Research in Personality 1974,7 295–305.

    Google Scholar 

  • Bandura, A., & Rosenthal, T. L. Vicarious classical conditioning as a function of arousal level.Journal of Personality and Social Psychology 1966,3 54–62.

    PubMed  Google Scholar 

  • Berger, S. M. Conditioning through vicarious instigation.Psychological Review 1962,69 450–466.

    PubMed  Google Scholar 

  • Cautela, J. R. Rationale and procedures for covert conditioning. In R. D. Rubin, H. Fensterheim, J. D. Henderson, & L. P. Ullmann (Eds.),Advances in behavior therapy. New York: Academic Press, 1972.

    Google Scholar 

  • Cautela, J. R., Flannery, R., & Hanley, E. Covert modeling: An experimental test.Behavior Therapy 1974,5 494–502.

    Google Scholar 

  • Cochran, W. G., & Cox, G. M.Experimental designs (2nd ed.). New York: Wiley, 1957.

    Google Scholar 

  • Craig, K. D. Physiological arousal as a function of imagined, vicarious, and direct stress experiences.Journal of Abnormal Psychology 1968,73 513–520.

    PubMed  Google Scholar 

  • Craig, K. D., & Lowery, J. H. Heart rate components of conditioned vicarious autonomic responses.Journal of Personality and Social Psychology 1969,11 381–387.

    PubMed  Google Scholar 

  • Diament, C., & Wilson, G. T. An experimental investigation of the effects of covert sensitization in an analogue eating situation.Behavior Therapy 1975,6 499–509.

    Google Scholar 

  • Kirk, R. E.Experimental design: Procedures for the behavioral sciences. Belmont, California: Brooks-Cole, 1968.

    Google Scholar 

  • Kravetz, D. F. Heart rate as a minimal cue for the occurrence of vicarious classical conditioning.Journal of Personality and Social Psychology 1974,29 125–131.

    PubMed  Google Scholar 

  • Mahoney, M. J.Cognition and behavior modification. Cambridge, Massachusetts: Ballinger, 1974.

    Google Scholar 

  • Rachman, S., & Teasdale, J.Aversion therapy and behavior disorders: An analysis. Coral Gables: University of Miami Press, 1969.

    Google Scholar 

  • Rosenthal, T. L. Anxiety-proneness and susceptibility to social influence.Archiv für die Gesamte Psychologie 1966,118 18–33.

    Google Scholar 

  • Rosenthal, T. L. Response-contingent versus fixed punishment in aversion conditioning of pedophilia: A case study.Journal of Nervous and Mental Disease 1973,156 440–443.

    PubMed  Google Scholar 

  • Rosenthal, T. L. Modeling therapies. In M. Hersen, R. M. Eisler, & P. M. Miller (Eds.),Progress in behavior modification (Vol. 2). New York: Academic Press, 1976.

    Google Scholar 

  • Rosenthal, T. L., & Reese, S. L. The effects of covert and overt modeling on assertive behavior.Behaviour Research and Therapy 1976,14 363–369.

    Google Scholar 

  • Zimmerman, B. J., & Rosenthal, T. L. Observational learning of rule-governed behavior by children.Psychological Bulletin 1974,81 29–42.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Additional information

We are indebted to Lisa Obstfeld, who performed ably as the long-suffering model, and to Albert Bandura, Mary Gabrielson, Glenn M. White, and Louis Zimmer, who assisted with other matters. Part of this research was completed while all authors were at the University of Arizona, Tucson.

Rights and permissions

Reprints and permissions

About this article

Cite this article

Rosenthal, T.L., Rosenthal, R.H. & Chang, A.F. Vicarious, direct, and imaginal aversion in habit control: Outcomes, heart rates, and subjective perceptions. Cogn Ther Res 1, 143–159 (1977). https://doi.org/10.1007/BF01173635

Download citation

  • Issue Date:

  • DOI: https://doi.org/10.1007/BF01173635

Keywords

Navigation