Abstract
This study provides an empirical analysis of the effects of advertising and commercial practice on the price and quality of optometrists' services. Data were collected by actually purchasing eye examinations and eyeglasses from optometrists in cities with and without restrictions on advertising and commercial practice. Analysis of the data supports the view that advertising and commercial practice lower prices but do not lower the quality of professional care available in the market. The implications of these findings are discussed.
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Material for this article is taken from a Staff Report entitledEffects of Restrictions On Advertising and Commercial Practice in the Professions: The Case of Optometry, published by the Bureau of Economics, Federal Trade Commission, September 1980. The analyses and conclusions set forth are those of the authors and do not necessarily reflect the views of the organizations with which they are affiliated.
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Bond, R.S., Kwoka, J.E., Phelan, J.J. et al. Self-regulation in optometry. Law Hum Behav 7, 219–234 (1983). https://doi.org/10.1007/BF01044525
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DOI: https://doi.org/10.1007/BF01044525