Abstract
The current revival of interest in subliminal perception offers some applications of subliminal stimuli which are, predictably, new. Evidence for the effectiveness of the use of subliminal stimuli for business purposes, however, seems to be no better now than it was more than thirty years ago. This article is concerned with some of the questions which should be considered before a commitment to any use of subliminal stimulation is made.
This is a preview of subscription content, log in via an institution to check access.
Similar content being viewed by others
References
Allport, F. H. (1955).Theories of perception and the concept of structure. New York: John Wiley & Sons.
Coren, S., Porac, C., and Ward, L. M. (1979).Sensation and perception. New York: Academic Press.
Graham, C. H. (1951). Visual perception. In S. S. Stevens (Ed.),Handbook of experimental psychology (pp. 868–920). New York: John Wiley & Sons.
Hebb, D. O. (1972).Textbook of psychology (3rd ed.). Philadelphia: W. G. Saunders.
Key, B. W. (1981).The clam-plate orgy and other subliminal techniques for manipulating your behavior. New York: New York American Library.
Miller, M. W. (1984, December 5). The latest frontier of the programmers is all in your mind.The Wall Street Journal, pp. 1, 25.
Packard, V. (1957).The hidden persuaders. New York: Van Rees Press.
Saegert, J. (1979). Another look at subliminal perception.Journal of Advertising Research, 19, 55–58.
Spear, P. D., Penrod, S. D., and Baker, T. B. (1988).Psychology: Perspectives on behavior. New York: John Wiley & Sons.
Stevens, S. S. (1951). Mathematics, measurement, and psychophysics. In S. S. Stevens (Ed.),Handbook of experimental psychology (pp. 1–49). New York: John Wiley & Sons.
Vokey, J. R., and Read, J. D. (1985). Subliminal messages: Between the devil and the media.American Psychologist, 40(11), 1231–1239.
Weiner, M., and Schiller, P. (1960). Subliminal perception or perception of partial cues.Journal of Abnormal and Social Psychology, 61, 124–137.
Woodburne, L. S. (1967).The neural basis of behavior. Columbus, OH: Charles E. Merrill Books.
Author information
Authors and Affiliations
Additional information
Some of the ideas for this paper were suggested by D. D. Walker, an undergraduate student at Indiana University Southeast.
Rights and permissions
About this article
Cite this article
Ainsworth, L.L. Problems with subliminal perception. J Bus Psychol 3, 361–365 (1989). https://doi.org/10.1007/BF01023053
Issue Date:
DOI: https://doi.org/10.1007/BF01023053