Journal of Gambling Studies

, Volume 6, Issue 3, pp 205–221 | Cite as

The emergence of Dutch casinos: A case study of mismarketing?

  • William N. Thompson
  • J. Kent Pinney

Abstract

Ostensibly, the approval of legalized casino type gambling in the Netherlands was intended to combat illegal and uncontrolled gambling. Very early on, however, the plan conceived and implemented by the Netherlands Parliament demonstrated serious mismarketing strategies and tactics. The new legal casinos were appealing to people other than those engaged in illegal gambling, in particular foreign tourists and local “high rollers.” This paper attempts to analyze the ultimate process of goal displacement, as the state casino industry allowed economic objectives to supplant desires to utilize legal casinos primarily as controls over illegal gambling.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Keren, G. & Wagenaar, W.A. (1985). On the psychology of playing blackjack: Normative and descriptive considerations with implications for decision theory.Journal of Experimental Psychology: General, 114, 113–158.Google Scholar
  2. Klaver, F. (1986a).Kansspelen. Utrecht: A.W. Bruna.Google Scholar
  3. Miers, D. (1981). The mismanagement of casinos.British Journal of Criminology, 21, 79–86.Google Scholar
  4. Nationale Stichtung voor Exploitie van Casinospelen in Nederland (1977–1982).Annual Reports.Google Scholar
  5. Polders. B. (1984). Dutch casinos make steady progress in European market,Public Gaming Magazine, 12 (1), 36–40.Google Scholar
  6. Raad Voor De Casinospelen (1975). Articles 2 & 25–31. The Hague.Google Scholar
  7. Raad Voor De Casinospelen (1981). Bijlage v, wet op de Kanspelen, The Hague.Google Scholar
  8. Thompson, William N. (1988a). The Dutch gamble: A strategy for the expansion of legalized casino gambling in the Netherlands, Proceedings of the Seventh International Conference on Gambling and Risk Taking; Eadington, W.R. (Ed.) (1988).Gambling Research: 1, 206–238. Reno: University of Nevada.Google Scholar
  9. Thompson, W. N. (1988b). End of monopolies creates uncertainties in West Germany,Gaming and Wagering Business, 9, 1, 52–54.Google Scholar

Copyright information

© Human Sciences Press 1990

Authors and Affiliations

  • William N. Thompson
    • 1
  • J. Kent Pinney
    • 1
  1. 1.Univ. of Nevada-Las VegasLas Vegas

Personalised recommendations