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Research in Higher Education

, Volume 14, Issue 1, pp 71–85 | Cite as

Coordinating market and evaluation research on the Admissions rating process

  • Robert Lay
  • John Maguire
AIR Forum Issue

Abstract

A research program is suggested that integrates Admissions procedures and methods of statistical analysis to study the first stage of the Admissions selection process: the rating of applicants. To form the base for evaluation research, a systematic procedure is described that provides an index of applicant “quality” in the light of institutional goals. Then the rating process itself is explored using a Path Model to measure the contributions of background and achieved characteristics of applicants to their rating. How questions of bias may be raised and pursued is discussed. Applicants are profiled in segments to show how the effects of policy adjustments may be monitored. For doing marketing research, quality-by-enrollment status segments are defined. Using factor analysis models, an analysis of image variance is applied. Next, a discriminant analysis is used to isolate those institutional attributes that most influence higher quality applicants to enroll. Some specifics of a differentiated policy are given in examples. Implications of this integrated approach are discussed.

Keywords

Research Program Selection Process Discriminant Analysis Rating Process Education Research 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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References

  1. Cole, N. S. Bias in selection.ACT Research Report No.51. Iowa City: The American College Testing Program, May 1972.Google Scholar
  2. Gilmour, J. E., Jr., Spiro, L. M., and Dolich, I. J. How high school students select a college. Paper presented at the Annual Forum of the Association for Institutional Research, Houston, May, 1978.Google Scholar
  3. Jewitt, J. E. College admissions planning: use of a student segmentation model. Paper P-23 of the Ford Foundation for Research in University Administration. Berkeley: Office of the Vice President-Planning, University of California, 1971.Google Scholar
  4. Lay, R. S., and Maguire, J. Identifying the competition in higher education—two approaches,College and University, Fall 1980.Google Scholar
  5. Lay, R. S., and Maguire, J. The admissions rating process and a market segmentation analysis of applicant “quality.”Institutional Research and Creative Change, papers from the 6th Annual meeting of the North East Association for Institutional Research, Cooperstown, New York, October 1979.Google Scholar
  6. Maguire, J., and Lay, R. S. Modeling the college choice process: image and decision.College and University. Winter 1981.Google Scholar
  7. Manning, H., Willingham, W. W., Breland, H. M.Selective admissions in higher education. San Francisco: Jossey-Bass, 1977.Google Scholar

Copyright information

© Agathon Press, Inc. 1981

Authors and Affiliations

  • Robert Lay
    • 1
  • John Maguire
    • 2
  1. 1.Enrollment Management ResearchUSA
  2. 2.Records & Financial AidBoston CollegeUSA

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