Abstract
This paper describes how conjoint analysis can be applied to health care marketing. Data from a sample of 73 university students were used to estimate part-worth values for different levels of attributes of ambulatory care arrangements. A high degree of comparative validity was found.
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Rosko, M.D., Walker, L.R., McKenna, W. et al. Measuring consumer preferences for ambulatory medical care arrangements. J Med Syst 7, 545–554 (1983). https://doi.org/10.1007/BF00995184
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DOI: https://doi.org/10.1007/BF00995184