Abstract
This study attempted to explicate some of the variables underlying preference, pleasure, and reward. In order to accomplish this, Jones's (1966, 1969) information drive theory, Berlyne's (1967, 1971, 1973, 1978) optimal arousal potential theory, Helson's (1964, 1966, 1971, 1973) adaptation-level theory, and McClelland and Clark's (1953) discrepancy hypothesis were experimentally contrasted. Subjects (316) rated the hedonic tone, perceived uncertainty, arousing properties, and interest value of two series of visual stimuli of specified uncertainty. Regression analyses revealed that immediately prior experience with stimuli varying in uncertainty affected rating of perceived uncertainty and arousing properties but had no major effects on ratings of hedonic tone and interest value. The results did not support Jones's and McClelland and Clark's models. Berlyne's model seemed to account for the affective hedonic tone and interest results, while Helson's model best explained the nonaffective perceived uncertainty and arousal data. It was concluded that nonaffective variables are affected by short-term experience with uncertainty while affective variables are not. Speculations concerning the phenomenon of interest value were then offered.
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Jewish Child Care Association
This article is based on a dissertation submitted to the New School for Social Research in partial fulfillment of the Ph.D. requirements. I would like to thank Drs. Nathan Brody and Nathan Kogan for their help in conducting this experiment and preparing this article.
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Weinberger, J. Reactions to uncertainty: A comparison of three motivational theories. Motiv Emot 8, 109–140 (1984). https://doi.org/10.1007/BF00993069
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DOI: https://doi.org/10.1007/BF00993069