Computer-prepared questionnaires and grouping theories: Considerations for mail surveys in academic settings
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Possible respondents in a 1974 survey of University of Kentucky doctoral graduates were sent either computer-prepared or offset-printed questionnaires, personalized and identical in content. No difference was found in the overall response rates to the two types of instruments. But when the responses were categorized by the academic major of each recipient according to the theories of Holland (1973) and Biglan (1973a, 1973b), differential response rates appeared. Moreover, interactions of questionnaire type and grouping category were also evident. Response rates were projected using the best type of questionnaire for each grouping category in which a significant interaction occurred. Neither grouping theory was found to be superior to the other in projected response rates.
Key wordsquestionnaires grouping theories response rates
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