Research in Higher Education

, Volume 4, Issue 4, pp 361–371 | Cite as

Determinants of institutional attractiveness to bright, prospective college students

  • Richard E. Anderson


This article examines the institutional characteristics which affect the attractiveness of colleges and universities to bright, prospective students. The dependent variable was formed by using the expressed college preferences of the highest scoring third of all students taking the National Merit Scholarship Exam in 1964–65 and 1972–73. Twenty-eight independent variables were factor analyzed and selected variables entered into a stepwise multiple regression. Low tuition, well-credentialed faculty, research orientation, and fiscal strength appear as the important factors in raising institutional attractiveness.

Key words

college choice student selectives selectivity 


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Copyright information

© APS Publications, Inc. 1976

Authors and Affiliations

  • Richard E. Anderson
    • 1
  1. 1.Teachers CollegeColumbia UniversityNew York

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