Qualitative Sociology

, Volume 13, Issue 2, pp 127–148 | Cite as

Fielding hot topics in cool settings: The study of corporate ethics

  • Peter C. Yeager
  • Kathy E. Kram


This paper describes the methods used to gain access and conduct research on corporate ethics in two large corporations. To date, only a small number of social scientists have pursued such sensitive and highly intrusive field research because of substantial obstacles to gaining access and completing meaningful investigations. Detailed discussion of how we framed the study and then sold the research to the two sites points to the conclusion that the merging of science and action is both difficult and fruitful. This study highlights the need to establish appropriate balance between scholarly and applied objectives, to build collaborative relations with research participants, and to bring an interdisciplinary approach to contextually based studies of corporate ethics and deviancy.


Social Scientist Social Psychology Field Research Social Issue Research Participant 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Human Sciences Press, Inc. 1990

Authors and Affiliations

  • Peter C. Yeager
    • 1
  • Kathy E. Kram
    • 2
  1. 1.Boston University and Harvard UniversityUSA
  2. 2.Boston UniversityUSA

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