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Perceptions of candidates' issue positions

Political Behavior volume 5, pages 209–223 (1983)Cite this article

Abstract

Following Shively, we propose a theory to explain why voters perceive or fail to perceive candidates' issue positions. The theory presumes that there is a continuum of methods that range from those that are very inexpensive in time, energy, and experience (e.g., guessing) to those that are moderately expensive (e.g., partisanship) to those that are rather costly (e.g., extensive use of the media). All these factors are shown to play a part in the formation of candidate perceptions, but with variations between candidates in ways specified by the theory.

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Authors and Affiliations

  1. Department of Political Science, University of Rochester, USA

    John R. Wright & Richard G. Niemi

Authors
  1. John R. Wright
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  2. Richard G. Niemi
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Wright, J.R., Niemi, R.G. Perceptions of candidates' issue positions. Polit Behav 5, 209–223 (1983). https://doi.org/10.1007/BF00987443

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  • DOI: https://doi.org/10.1007/BF00987443

Keywords

  • Political Psychology
  • Issue Position
  • Candidate Perception