Journal of Nonverbal Behavior

, Volume 8, Issue 2, pp 126–142 | Cite as

Talking fast and changing attitudes: A critique and clarification

  • W. Gill Woodall
  • Judee K. Burgoon


Previous research on the effects of vocal rate on credibility and persuasion has not carefully considered several methodological and theoretical issues. An investigation was conducted that controlled for a number of methodological factors, and considered different explanatory possibilities. Results indicated more complex and constrained relationships between rate of vocalization, credibility, and persuasion than some previous research had found, and were consistent with research in the person perception literature. Support for a straightforward credibility bolstering explanation was not found, and other explanatory rationales were considered.


Social Psychology Change Attitude Theoretical Issue Person Perception Methodological Factor 
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Copyright information

© Human Sciences Press 1984

Authors and Affiliations

  • W. Gill Woodall
    • 1
  • Judee K. Burgoon
    • 2
  1. 1.the University of New MexicoUSA
  2. 2.the University of ArizonaUSA

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